LinkedIn Lead Gen Forms are embedded directly in Sponsored Content ads, allowing members to share their professional data with pre-filled form fields.

Integration Methods

LinkedIn Lead Gen Form data can reach your CRM in two ways:

  • Direct API pull: The CRM periodically fetches new leads from LinkedIn's API (requires LinkedIn Marketing API access).
  • Zapier/Make: Use a middleware automation tool to push leads from LinkedIn to the CRM webhook.

Setting Up Direct API Integration

  1. Your LinkedIn Developer App must have Marketing Developer Platform product access.
  2. Go to Social Lead Master > LinkedIn Lead Gen in the CRM.
  3. Authorize the LinkedIn connection.
  4. Select the Lead Gen Forms you want to sync.
  5. Set sync frequency (every 15 minutes, hourly, or daily).