Google Ads Lead Form extensions allow you to collect leads directly from Google Search, YouTube, Display, and Discovery ads. This guide covers syncing those leads to your CRM automatically.

Step 1: Set Up Webhook in Google Ads

  1. In Google Ads, go to Tools & Settings > Lead Forms.
  2. Open your lead form and scroll to Webhook Integration.
  3. Enter the Webhook URL from your CRM: Social Lead Master > Google Ads > Webhook URL.
  4. Enter the Key (provided by the CRM).
  5. Click Send Test Data to verify the connection.

Step 2: Configure in CRM

  1. Go to Social Lead Master > Google Ads Lead Forms.
  2. Map Google form fields to CRM contact fields.
  3. Set default pipeline, stage, and tags for incoming leads.