This is the comprehensive enterprise-grade reference for every API credential required to operate the full CRM platform. It covers Meta, Google, LinkedIn, WhatsApp, and third-party integrations end-to-end.
Part 1: Meta Platform Credentials
Step 1: Create a Meta Developer Account
- Visit
developers.facebook.comand log in with your Facebook account. - Click Get Started and verify your developer account.
- Accept the Meta Platform Policies.
Step 2: Create a Business App
- Click Create App.
- Select Business as the app type.
- Fill in App Name and Business Account, then click Create App.
Step 3: Get Your App ID and Secret
Navigate to Settings > Basic. Your App ID is displayed at the top. Click Show next to App Secret to reveal it. Copy both to your CRM settings.
Part 2: WhatsApp Business API
Step 1: Add WhatsApp Product
In your Meta App dashboard, scroll to Add a Product and click Set Up next to WhatsApp.
Step 2: Add a Phone Number
Under WhatsApp > Getting Started, add your business phone number and verify it via OTP.
Step 3: Generate a Permanent System User Token
- Go to Meta Business Manager > Business Settings > Users > System Users.
- Create a new System User with Admin role.
- Click Generate New Token, select your app, and check all WhatsApp permissions.
- Copy this token — it does not expire and is your permanent access token.
💡 Pro Tip: Always use a System User token rather than a personal user token. System User tokens are tied to your business, not an individual's account, and won't expire when someone changes their password.
Part 3: Google API Credentials
Google Cloud Console Setup
- Visit
console.cloud.google.comand create a new project. - Enable the following APIs: Google Ads API, Google My Business API, Google Sheets API, YouTube Data API v3.
- Go to APIs & Services > Credentials and click Create Credentials > OAuth 2.0 Client ID.
- Set application type to Web Application and add your CRM domain to the authorized redirect URIs.
Part 4: LinkedIn API Credentials
- Visit
developer.linkedin.comand create a new app. - Under Auth, copy the Client ID and Client Secret.
- Add your CRM callback URL to the Authorized Redirect URLs list.
- Request the required products: Sign In with LinkedIn, Share on LinkedIn, Marketing Developer Platform.
Up Next
Introduction to Meta Cloud API