Track the exact ROI of your Google Ads campaigns by connecting your CRM deal data back to Google Ads conversion tracking.

Setting Up Conversion Tracking

  1. In Google Ads, go to Tools & Settings > Measurement > Conversions.
  2. Click + New Conversion Action.
  3. Select Import > CRM or file.
  4. Choose the conversion events you want to track (e.g., Lead Created, Deal Won).

CRM Setup

  1. Go to CRM > Settings > Google Ads Tracking.
  2. Connect your Google Ads account via OAuth.
  3. Enable Auto-send Conversion Events.
  4. Map CRM pipeline stages to Google Ads conversion events.
💡 Pro Tip: Import offline conversions weekly to help Google's algorithm optimize your campaigns for leads that actually convert to paying customers — not just form fills.