Facebook Lead Ads allow you to collect lead information directly within Facebook, without requiring users to visit your website. This integration automatically sends those leads into your CRM.

How It Works

When a user submits a Facebook Lead Ad form, Facebook sends the lead data to your CRM via a webhook. The lead is automatically created as a Contact and assigned to the pipeline stage you configure.

Setting Up the Integration

  1. Ensure your Facebook Page is connected to the CRM (see: Connecting Facebook and Instagram Pages).
  2. Go to Social Lead Master > Facebook Lead Ads.
  3. Select the Facebook Page and the Lead Ad Form you want to connect.
  4. Map the form fields to CRM contact fields (e.g., "Full Name" → Name, "Phone Number" → Phone).
  5. Set the default pipeline and stage for new leads.
  6. Click Activate Integration.
💡 Pro Tip: Add an automatic WhatsApp welcome message to your lead workflow so new leads receive a message within 60 seconds of submission — this dramatically improves conversion rates.